2016-2017 Undergraduate Catalog 
    
    Mar 28, 2024  
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 342 - Health Communication Campaigns


Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course provides a hands-on introduction to the theories and practices of mediated health communication campaigns. Students learn the fundamental aspects of designing, implementing, and evaluating health campaigns, defined as systematic efforts to promote healthy behaviors and prevent disease, and to influence public opinion and policymaking about health and healthcare issues. Essential considerations for designing and implementing effective health campaigns are presented, including health behavior change theories; audience, message, and channel factors; the health and medical portrayals in news and entertainment media; and the role of PR in health communication campaigns.
Prerequisite: COMM 341  or instructor approval
Corequisite: COMM 250  


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