2020-2021 Graduate Catalog [ARCHIVED CATALOG]
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MGMT 655 - Managing Innovation
Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
Innovation is the lifeblood of every successful company. During this course, we will focus on a range of techniques to spur innovation, including new products, new markets, new processes, new partnerships, and new technology. The course considers strategies for startups and strategies to revitalize larger, more mature firms. The course culminates in a plan to take your own organization to the next level.
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