2021-2022 Graduate Catalog 
    
    Mar 29, 2024  
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

HCM 682 - Health Services Marketing


Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course is designed as an advanced study in the application of marketing tools within varied healthcare settings. Additionally, core marketing concepts and contemporary issues in healthcare marketing will be explored with emphasis on using marketing tools to meet organizational and public health goals.


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