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May 31, 2023
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]
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MGMT 645 - Electronic Commerce
Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
The purpose of this course is to provide the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. Major topics include Internet consumer retailing, business-to-business e-commerce, m-commerce, e-commerce support services, and e-commerce strategy and implementation. Students will also learn how to launch a successful online business.
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