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May 01, 2024
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
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ENTR 312 - Marketing for Entrepreneurs
Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
Introduces and applies key marketing concepts, methods, and strategies relevant for start-up and early-stage entrepreneurs. Topics include marketing issues facing entrepreneurs, identification, and evaluation of marketing opportunities, achieving competitive advantages with limited marketing resources, and essential marketing/sales tools that are useful in an entrepreneurial setting. This course is cross listed with MKTG 312 .
Prerequisite: ENTR 300
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