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Apr 25, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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COMM 235 - Public Relations/Advertising
Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
This course provides an introduction to the basic principles of public relations and advertising. Student will study the history and trends of the public relations and advertising industry focusing on principles, tools, techniques, practices, and ethics. Accepted standards used in public relations and advertising will be presented.
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