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Apr 23, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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HCM 370 - Marketing Management in Healthcare
Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
This course provides a foundation for managing the marketing function in healthcare. Particular attention is given to both the use of marketing tools to facilitate attainment of organizational goals in healthcare and the unique issues faced by the healthcare marketers.
Prerequisite: ACCT 211 and ECON 211 or ECON 212
Please click here for Book Information
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