2017-2018 Undergraduate Catalog 
    
    Apr 16, 2024  
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 330 - Retailing

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A survey of retailing and its role in distribution, focusing on problems of administrative organization, store location, layout, buying, pricing, merchandising, sales promotions, and current trends in retailing.
Prerequisite: MKTG 311 


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