|
|
Apr 25, 2024
|
|
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
|
MKTG 331 - Consumer Behavior Credit Hours: 3 Lecture Hours: 3 Lab Hours: 0
A survey of the theories of consumer behavior, with contributions from the social sciences and their applications to the marketing discipline. Prerequisite: MKTG 311
Please click here for Book Information
|
|
|