2017-2018 Undergraduate Catalog 
    
    Apr 16, 2024  
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 421 - International Marketing

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A survey of the structure, techniques, problems, and general environment of marketing abroad, including the organization, promotion, financing, legal aspects, and operations of the multinational corporation
Prerequisite: MKTG 311 


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