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Mar 28, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 460 - Marketing Research Credit Hours: 3 Lecture Hours: 3 Lab Hours: 0
The application of scientific methods of obtaining information to structuring marketing policies and techniques, with emphasis on the role of research in the solution of marketing problems. Prerequisite: BADM 216 and MKTG 311
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