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May 03, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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SPTM 340 - Sport Marketing and Communications
Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
This course focuses on marketing and accounting practices regarding sports-related enterprises. A variety of marketing techniques and approaches are analyzed to broaden students’ backgrounds in this area and to better allow them to develop effective and comprehensive sports marketing plans.
Prerequisite: SPTM 210 and SPTM 211
Please click here for Book Information
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