2017-2018 Graduate Catalog 
    
    Aug 17, 2022  
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MGMT 645 - Electronic Commerce


Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

The purpose of this course is to provide the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. Major topics include Internet consumer retailing, business-to-business e-commerce, m-commerce, e-commerce support services, and e-commerce strategy and implementation. Students will also learn how to launch a successful online business.


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