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Apr 18, 2024
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]
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MKTG 570 - Fundamentals of Marketing
Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
This course is designed to introduce students to the fundamental concepts of marketing and focuses upon the factors that influence managerial strategies and decisions for marketing their product or services, which include consumer and organization buyer behavior, marketing research, product decision, services marketing, promotion, pricing and distribution. Additionally, the course examines marketing in the international, electronic, and non-profit sectors and seeks to sensitize students to the legal and ethical consequences of marketing decisions.
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