2017-2018 Graduate Catalog 
    Aug 15, 2022  
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MKTG 660 - Marketing Analysis and Research

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course represents an intensive study of market structure and demand for consumer and industrial goods, buyer and consumer behavior, and analysis of distribution systems with analytical techniques.

Please click here for Book Information