2017-2018 Graduate Catalog 
    
    Apr 18, 2024  
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MKTG 660 - Marketing Analysis and Research

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course represents an intensive study of market structure and demand for consumer and industrial goods, buyer and consumer behavior, and analysis of distribution systems with analytical techniques.


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