2017-2018 Graduate Catalog 
    
    Aug 15, 2022  
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MKTG 675 - Services Marketing


Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course focuses on the distinctive aspects of marketing a service. The issues and concepts of services marketing are explored through the utilization of cases.


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