2017-2018 Graduate Catalog 
    May 30, 2023  
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MKTG 675 - Services Marketing

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course focuses on the distinctive aspects of marketing a service. The issues and concepts of services marketing are explored through the utilization of cases.

Please click here for Book Information