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May 02, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 322 - Advertising Credit Hours: 3 Lecture Hours: 3 Lab Hours: 0
A study of the principles of advertising, advertising media, and special problems of small business concerns, including appropriations and planning related to the development of advertising and the economic significance of advertising to both the consumer and the advertiser. Prerequisite: MKTG 311
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