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May 02, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 421 - International Marketing Credit Hours: 3 Lecture Hours: 3 Lab Hours: 0
A survey of the structure, techniques, problems, and general environment of marketing abroad, including the organization, promotion, financing, legal aspects, and operations of the multinational corporation Prerequisite: MKTG 311
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