2019-2020 Undergraduate Catalog 
    
    Apr 26, 2024  
HELP
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

HCM 370 - Marketing Management in Healthcare

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course provides a foundation for managing the marketing function in healthcare. Particular attention is given to both the use of marketing tools to facilitate attainment of organizational goals in healthcare and the unique issues faced by the healthcare marketers.
Prerequisite: ACCT 211  and ECON 211  or ECON 212 


Please click here for Book Information
Catalog Navigation
  Catalog Home
  Contact Us
  Academic Calendars
  General Information

  Spring 2020 Covid-19 Academic Standing Policy and Emergency Pass/Fail Grades Addendum
  Academic Rules
  Admissions
  Expenses
  Financial Aid
  Student Affairs

  Broadwell College of Business and Economics
  College of Education
  College of Health, Science, and Technology
  College of Humanities and Social Sciences
  University College

  Programs of Study
  Course Descriptions

  Catalog Archive
  Catalog Revisions
  Current Catalogs (PDF)