2019-2020 Undergraduate Catalog 
    
    Apr 19, 2024  
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 322 - Advertising

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A study of the principles of advertising, advertising media, and special problems of small business concerns, including appropriations and planning related to the development of advertising and the economic significance of advertising to both the consumer and the advertiser.
Prerequisite: MKTG 311 


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