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Sep 28, 2024
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]
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MKTG 650 - International Marketing
Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
This course explores methods applied to estimate market potential and to serve markets outside the United States; methods to serve these markets through branches, warehousing operations, international brokers and traders and foreign affiliates, adaptations to markets in countries with different cultural, political and economic characteristics, and reviews of the marketing and distribution methods of a selected number of U.S. and foreign companies.
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