2019-2020 Graduate Catalog 
    
    Sep 28, 2024  
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

MKTG 675 - Services Marketing

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course focuses on the distinctive aspects of marketing a service. The issues and concepts of services marketing are explored through the utilization of cases.
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