2017-2018 Undergraduate Catalog 
    May 18, 2024  
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Department of Management, Marketing, and Entrepreneurship

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The Department of Management, Marketing, and Entrepreneurship offers a single undergraduate degree, the Bachelor of Business Administration, which is available in five concentrations: general business, management, marketing, entrepreneurship, and retail and service management. Students in business administration are able (and encouraged) to take more than one concentration, such as management and marketing, management and entrepreneurship, or marketing and entrepreneurship. Degree plans are available upon request.

The objectives of the department are to: 1) guide students in the mastery of the techniques, specialized skills, and managerial procedures that will enable them to function effectively as managers, marketers or entrepreneurs; 2) provide the educational background necessary for those who wish to pursue graduate studies in business-related areas; 3) increase student awareness of social, cross-cultural, economic, and political issues affecting different areas of decision-making; 4) strengthen written and oral communication capabilities; 5) stimulate research activity among students through class assignments that develop analytical skills, and the knowledge required to use state-of-the-art information technology tools; and; 6) develop in students the awareness of the responsibilities for good citizenship, which will result in active and concerned participation in community projects and programs.

The Department of Management, Marketing, and Entrepreneurship also offers minor degrees in General Business Administration, Management, Marketing and Entrepreneurship for non-business majors, and a minor degree in Economics for all majors. The minor degree programs require 15-18 credit hours of selected business courses.

Learning Outcomes

Business Administration Degree Program

  1. Students will be able to comprehend issues in ethical decision making and social responsibility.
  2. Students will be able to analyze financial data to support business decisions and assessment of business strategies.
  3. Students will demonstrate interpersonal, team and leadership skills necessary to function in multicultural business settings.
  4. Students will be able to apply knowledge of business concepts, quantitative analysis tools and problem-solving methodologies.
  5. Students will demonstrate an understanding of how global trends and competition affect businesses and their strategies.



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