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Nov 23, 2024
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
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MKTG 640 - Modern Marketing
Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
This is an advanced course emphasizing the application of digital marketing strategies to a global marketplace. This course focuses on refining problem solving skills through the planning, developing, implementing, and evaluating of digital marketing strategies for real life organizations. The components of digital marketing strategies that will be explored include: search engine, social, video, display, websites, blogs, mobile (devices), and data analytics.
Prerequisite: MKTG 570 or equivalent
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