2020-2021 Graduate Catalog 
    
    Dec 07, 2025  
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MKTG 660 - Marketing Analysis and Research

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course represents an intensive study of market structure and demand for consumer and industrial goods, buyer and consumer behavior, and analysis of distribution systems with analytical techniques.
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