MKTG 680 - Marketing Channels

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course focuses on the process of logistics planning and implementation through case analyses and tests. Domestic and international issues such as transportation modes, warehousing, materials procurement and flow, and customer service will be the primary emphasis of the course.
Prerequisite: Consent of the instructor

Academic Catalog

MKTG 680 - Marketing Channels