2023-2024 Undergraduate Catalog 
    
    Mar 16, 2026  
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 412 - Sales Management


Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A study of the functions of a sales department within the marketing organization, including the recruiting, selecting, training, motivating, supervising, compensating, and evaluating sales personnel.
Prerequisite: MKTG 311