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Oct 11, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 311 - Principles of Marketing Credit Hours: 3 Lecture Hours: 3 Lab Hours: 0
A study of the principles of marketing; current practices and structures of the market; analyses of marketing functions, institutions, costs, and marketing legislation. Prerequisite: ACCT 211 and ECON 211 or ECON 212
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