SPTM 340 - Sport Marketing and Communications

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course focuses on marketing and accounting practices regarding sports-related enterprises. A variety of marketing techniques and approaches are analyzed to broaden students’ backgrounds in this area and to better allow them to develop effective and comprehensive sports marketing plans.
Prerequisite: SPTM 210 and SPTM 211

Academic Catalog

SPTM 340 - Sport Marketing and Communications