2020-2021 Undergraduate Catalog 
    
    Dec 26, 2024  
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

HCM 370 - Marketing Management in Healthcare

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course provides a foundation for managing the marketing function in healthcare. Particular attention is given to both the use of marketing tools to facilitate attainment of organizational goals in healthcare and the unique issues faced by the healthcare marketers.
Prerequisite: ACCT 211  and ECON 211  or ECON 212 
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