|
|
|
Dec 26, 2024
|
|
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
|
MKTG 312 - Entrepreneurial Marketing
Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Topics addressed include: (1) Marketing issues facing entrepreneurs today; (2) Identification and evaluation of marketing opportunities; (3) Achieving competitive advantages given limited marketing resources, and (4) Major marketing/sales tools that are useful in an entrepreneurial setting. This course is cross listed with ENTR 312 .
Prerequisite: MKTG 311
|
|
|
