2020-2021 Undergraduate Catalog 
    
    Dec 26, 2024  
HELP
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 322 - Advertising

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A study of the principles of advertising, advertising media, and special problems of small business concerns, including appropriations and planning related to the development of advertising and the economic significance of advertising to both the consumer and the advertiser.
Prerequisite: MKTG 311 
Catalog Navigation
  Catalog Home
  Contact Us
  Academic Calendars
  General Information

  Fall 2020 Covid-19 Academic Standing Policy and Emergency Pass/Fail Grades Addendum
  Spring 2021 Covid-19 Academic Standing Policy and Emergency Pass/Fail Grades Addendum
  Academic Rules
  Admissions
  Expenses
  Financial Aid
  Student Affairs

  Broadwell College of Business and Economics
  College of Education
  College of Health, Science, and Technology
  College of Humanities and Social Sciences
  Military Education
  University College

  Programs of Study
  Course Descriptions

  Catalog Archive
  Catalog Revisions
  Current Catalogs (PDF)
  Digital Academic Proposal