Department of Management, Marketing, Entrepreneurship, and Fire and Emergency Services Administration

Return to: Broadwell College of Business and Economics

The Department of Management, Marketing, Entrepreneurship, and Fire and Emergency Services Administration offers the Bachelor of Science degree in Business Administration, which is available in four concentrations: general business, management, marketing, and entrepreneurship. Students in business administration are able (and encouraged) to take more than one concentration, such as management and marketing, management and entrepreneurship, or marketing and entrepreneurship. Degree plans are available upon request. The department also offers a Bachelor of Science degree in Fire and Emergency Services Administration.

The objectives of the department are to: 1) guide students in the mastery of the techniques, specialized skills, and managerial procedures that will enable them to function effectively as managers, marketers or entrepreneurs; 2) provide the educational background necessary for those who wish to pursue graduate studies in business-related areas; 3) increase student awareness of social, cross-cultural, economic, and political issues affecting different areas of decision-making; 4) strengthen written and oral communication capabilities; 5) stimulate research activity among students through class assignments that develop analytical skills, and the knowledge required to use state-of-the-art information technology tools; and; 6) develop in students the awareness of the responsibilities for good citizenship, which will result in active and concerned participation in community projects and programs.

This department also offers minor degrees in General Business Administration, Management, Marketing, and Entrepreneurship for non-business majors, and a minor degree in Economics for all majors. The minor degree programs require 15-18 credit hours of selected business courses.

The department offers seminar courses with topics that vary based upon the current trends and developments in the topic areas. The following seminar courses can be used multiple times to fulfill separate business elective requirements, provided the course titles are different: BADM 490, ECON 440, ECON 460, ENTR 460, MKTG 490.

Learning Outcomes

B.S. Business Administration Degree Program

1. Students will demonstrate competencies in current core departmental business disciplines.
2. Students will assess global business opportunities and threats. 
3. Students will exhibit analytical thinking to a business subject, identify information needed, access appropriate resources to make evidence-based decisions. 
4. Students will demonstrate the ability to communicate effectively.
5. Students will demonstrate ethical and professional workplace behaviors.

B.S. Fire and Emergency Services Administration Degree Program

• Students will be able to define and explain major concepts in the area of fire and emergency services administration.
• Students will be able to apply scientific knowledge to develop new solutions to solve administrative issues in the fire and emergency services.
• Students will be able to apply knowledge of fire and emergency services administration by working with stakeholders in the community through the study of political, economic, social, and historical contexts of fire and emergency services.
• Students will demonstrate the ability to read, interpret, and review scientific information regarding the fire and emergency services.
• Students will be able to communicate fire and emergency services related knowledge in both discussions and written forms.

Programs

• Business Administration, Entrepreneurship Concentration, B.S.
• Business Administration, General Business Concentration, B.S.
• Business Administration, Management Concentration, B.S.
• Business Administration, Marketing Concentration, B.S.
• Business Administration, Risk Management and Insurance Concentration, B.S.
• Fire and Emergency Services Administration, B.S.

• Economics for Business Majors Minor
• Economics for Non-Business Majors Minor
• Entrepreneurship for Non-Business Majors Minor
• General Business Administration for Non-Business Majors Minor
• Management for Non-Business Majors Minor
• Marketing for Non-Business Majors Minor

Return to: Broadwell College of Business and Economics