Department of Management, Marketing, and Entrepreneurship

Return to: Broadwell College of Business and Economics

The Department of Management, Marketing, and Entrepreneurship offers a single undergraduate degree, the Bachelor of Business Administration, which is available in four concentrations: general business, management, marketing, and entrepreneurship. Students in business administration are able (and encouraged) to take more than one concentration, such as management and marketing, management and entrepreneurship, or marketing and entrepreneurship. Degree plans are available upon request.

The objectives of the department are to: 1) guide students in the mastery of the techniques, specialized skills, and managerial procedures that will enable them to function effectively as managers, marketers or entrepreneurs; 2) provide the educational background necessary for those who wish to pursue graduate studies in business-related areas; 3) increase student awareness of social, cross-cultural, economic, and political issues affecting different areas of decision-making; 4) strengthen written and oral communication capabilities; 5) stimulate research activity among students through class assignments that develop analytical skills, and the knowledge required to use state-of-the-art information technology tools; and; 6) develop in students the awareness of the responsibilities for good citizenship, which will result in active and concerned participation in community projects and programs.

The Department of Management, Marketing, and Entrepreneurship also offers minor degrees in General Business Administration, Management, Marketing and Entrepreneurship for non-business majors, and a minor degree in Economics for all majors. The minor degree programs require 15-18 credit hours of selected business courses.

Learning Outcomes

Business Administration Degree Program

1. Students will demonstrate competencies in current core departmental business disciplines.
2. Students will assess global business opportunities and threats. 
3. Students will exhibit analytical thinking to a business subject, identify information needed, access appropriate resources to make evidence-based decisions. 
4. Students will demonstrate the ability to communicate effectively.
5. Students will demonstrate ethical and professional workplace behaviors.

Programs

• Business Administration, Entrepreneurship Concentration, B.S.
• Business Administration, General Business Concentration, B.S.
• Business Administration, Management Concentration, B.S.
• Business Administration, Marketing Concentration, B.S.

• Economics for Business Majors Minor
• Economics for Non-Business Majors Minor
• Entrepreneurship for Non-Business Majors Minor
• General Business Administration for Non-Business Majors Minor
• Management for Non-Business Majors Minor
• Marketing for Non-Business Majors Minor

• Digital Marketing CRED Certificate
• Entrepreneurship CRED Certificate
• Marketing CRED Certificate

Return to: Broadwell College of Business and Economics