2019-2020 Undergraduate Catalog

Dec 17, 2024

2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, B.S.

Other Program Requirements for Business Administration Students

Business Administration majors must earn a grade of at least “C” in all their 300 and 400 level business courses for graduation.
Students must earn a grade of at least “C” in the following courses: ACCT 211, ECON 211 or ECON 212, BADM 214, BADM 215, and BADM 216 in accordance with the Broadwell College of Business and Economics admission policy.
Students in minor programs must earn a grade of C or higher in ACCT 211 and ECON 211 (or ECON 212 ).
Students in minor programs must maintain an overall minor GPA of 2.0 or better.

Program Requirements

Core Requirements: Minimum of 38-40 credits in the core curriculum required of all students. Students who enter as first-time freshmen must take an entering freshman and rising junior assessment to complete core requirements.

Program Admission Requirements: See “Admission and Graduation Requirements” for Broadwell College of Business and Economics.

Graduation Requirements: All graduating seniors are required to complete the Graduating Senior Assessment after completing 90 or more semester hours (including credit by examination), but not later than the graduation semester.

University College Core Curriculum: 39 Credits

Transitional Studies - University Studies: 2 Credits

UNIV 101 -UNIV 102 required for all first time students; UNIV 110 required for transfer students with fewer than 30 transfer credits. Students do not earn credit if requirement is waived. UNIV 111 may be required based on academic performance.

Select one option from the following:

Transitional Studies - Life Skills: 2 Credits

Select two credits from the following:

Communication Skills - Written Communication: 3 Credits

ENGL 110 - English Composition I

Communication Skills - Oral Communication: 3 Credits

Information Literacy: 3 Credits

ENGL 120 - English Composition II

Reasoning Skills - Critical Thinking: 3 Credits

Not required for students with 60+ transfer credits. Students do not earn credit if requirement is waived.

Reasoning Skills - Quantitative Reasoning: 4 Credits

MATH 121 may be required based on profile scores. Some core courses require a one-hour lab.

MATH 123 - College Algebra

Scientific Literacy - Natural Sciences: 7 Credits

At least one natural science class must include its associated lab. Some majors require two lab sciences, increasing requirement to 8 credits.

Select from the following:

Scientific Literacy - Social Sciences: 3 Credits

ECON 212 - Principles of Microeconomics

Global Literacy: 3 Credits

Not required for students with 30+ transfer credits from a foreign institution. Students do not earn credit if requirement is waived.

Select one from the following:

Ethics and Civic Engagement: 3 Credits

Not required for students with 60+ transfer credits. Students do not earn credit if requirement is waived.

Select three credits from the following:

Program Requirements: 81 Credits

Required Business Courses: 40 Credits

Marketing Requirements: 18 Credits

MKTG 322 - Advertising
MKTG 331 - Consumer Behavior
MKTG 333 - Social Media and Digital Marketing
MKTG 421 - International Marketing
Any two MKTG electives (300-499 level)

Other Program Requirements: 3 Credits

ENGL 344 - Business and Professional Writing

Business Electives (at 300-499 level): 6 Credits

ACCT 300 -499
BADM 300-499
ECON 300-499
ENTR 300 -499
FINC 300-499
HCM 300-499
MGMT 300-499
ISBA 301- 499
MKTG 300-499

Academic Catalog