MKTG 330 - Retailing

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A survey of retailing and its role in distribution, focusing on problems of administrative organization, store location, layout, buying, pricing, merchandising, sales promotions, and current trends in retailing.
Prerequisite: MKTG 311

Academic Catalog

MKTG 330 - Retailing