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Oct 07, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 330 - Retailing Credit Hours: 3 Lecture Hours: 3 Lab Hours: 0
A survey of retailing and its role in distribution, focusing on problems of administrative organization, store location, layout, buying, pricing, merchandising, sales promotions, and current trends in retailing. Prerequisite: MKTG 311
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