2019-2020 Undergraduate Catalog 
    
    Oct 07, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 330 - Retailing


Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A survey of retailing and its role in distribution, focusing on problems of administrative organization, store location, layout, buying, pricing, merchandising, sales promotions, and current trends in retailing.
Prerequisite: MKTG 311