2019-2020 Undergraduate Catalog 
    
    Oct 03, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 331 - Consumer Behavior


Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A survey of the theories of consumer behavior, with contributions from the social sciences and their applications to the marketing discipline.
Prerequisite: MKTG 311