2019-2020 Undergraduate Catalog 
    
    Dec 21, 2024  
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 331 - Consumer Behavior

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A survey of the theories of consumer behavior, with contributions from the social sciences and their applications to the marketing discipline.
Prerequisite: MKTG 311 
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