2019-2020 Undergraduate Catalog 
    
    Dec 13, 2025  
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 460 - Marketing Research

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

The application of scientific methods of obtaining information to structuring marketing policies and techniques, with emphasis on the role of research in the solution of marketing problems.
Prerequisite: BADM 216  and MKTG 311 
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