2020-2021 Undergraduate Catalog 
    
    Dec 26, 2024  
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

HCM 470 - Healthcare Strategy


Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course introduces you to the complexities of strategy analysis, strategy formulation, and strategy implementation in healthcare organizations. The course is divided into different topic areas to investigate these three major processes. We will discuss the basic concepts underlying each topic area. Additionally, we will discuss cases and examples that describe how a real organization confronted successfully (or unsuccessfully) the issues covered in the topic. Two capabilities are of particular importance: (1) the ability to critically evaluate the profit potential of industries or environments and deal with the threats and opportunities presented by each; and (2) an understanding of how organizations work. Because this is a writing intensive course, organization, logical consistency, grammar, and clarity of your writing will impact your grade.
Prerequisite: BADM 215  and FINC 311  and HCM 310  and MGMT 311  and HCM 370  or MKTG 311