2020-2021 Undergraduate Catalog 
    
    May 18, 2024  
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 312 - Entrepreneurial Marketing


Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Topics addressed include: (1) Marketing issues facing entrepreneurs today; (2) Identification and evaluation of marketing opportunities; (3) Achieving competitive advantages given limited marketing resources, and (4) Major marketing/sales tools that are useful in an entrepreneurial setting. This course is cross listed with ENTR 312 .
Prerequisite: MKTG 311 


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