2020-2021 Undergraduate Catalog 
    
    Apr 22, 2024  
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 322 - Advertising


Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A study of the principles of advertising, advertising media, and special problems of small business concerns, including appropriations and planning related to the development of advertising and the economic significance of advertising to both the consumer and the advertiser.
Prerequisite: MKTG 311 


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