2020-2021 Undergraduate Catalog 
    Apr 22, 2024  
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 331 - Consumer Behavior

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A survey of the theories of consumer behavior, with contributions from the social sciences and their applications to the marketing discipline.
Prerequisite: MKTG 311 

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