2017-2018 Undergraduate Catalog 
    
    Jan 29, 2025  
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 311 - Principles of Marketing

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 0

A study of the principles of marketing; current practices and structures of the market; analyses of marketing functions, institutions, costs, and marketing legislation.
Prerequisite: ACCT 211  and ECON 211  or ECON 212 
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